Samsung revolutionized the mobile phone industry by its continued advancement of the smart phone and its applications to make the consumer’s daily life a lot easier to handle. As the leading provider of mobile devices, their brand recognition is extremely important to the success of the company.
Even with a great product you still need to find different ways to increase brand awareness. Consumers are more likely to purchase from a brand they recognize as it is perceived to be less risky for them which may result in less money wasted.
Recently, RichTech was approached by Samsung to provide a unique and innovative solution to promoting their brand. Consumers retrieve the brand in their memory through brand recall. The RichTech Roll-up Projection Banner helped achieve brand recall by displaying visual packaging images through videos on the top half of banner and the bottom half displaying Samsung’s logo, name, and product(s) having a direct impact on a consumer’s choice in mobile phones. The Roll-up Projection Banners’ practicality and diversity makes it a stable in trying to help build a brand name.
The RichTech Roll-up Projection Banner seemed like a perfect match. Not only eye-catching with its modern appearance and to embraces the new trends in phone advertisement world with its unique innovative projection system.
