The world of mobile phones is often
confusing, with many types and options available. Samsung offers,
reputable, high-quality phones at competitive prices. They are
constantly changing their phones to reflect consumers’ needs as well as
updated technology.
Samsung revolutionized the mobile phone industry by its continued
advancement of the smart phone and its applications to make the
consumer’s daily life a lot easier to handle. As the leading provider of
mobile devices, their brand recognition is extremely important to the
success of the company.
Even with a great product you still need to find different ways to increase brand awareness.
Consumers are more likely to purchase from a brand they recognize as it
is perceived to be less risky for them which may result in less money
wasted.
Recently, RichTech was approached by Samsung to provide a unique and innovative solution to promoting their brand.
Consumers retrieve the brand in their memory through brand recall. The
RichTech Roll-up Projection Banner helped achieve brand recall by
displaying visual packaging images through videos on the top half of banner and the bottom half displaying Samsung’s logo, name, and product(s)
having a direct impact on a consumer’s choice in mobile phones. The
Roll-up Projection Banners’ practicality and diversity makes it a stable
in trying to help build a brand name.
The RichTech Roll-up Projection Banner
seemed like a perfect match. Not only eye-catching with its modern
appearance and to embraces the new trends in phone advertisement world
with its unique innovative projection system.
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